Axosoft makes two product lines for software development. Its one of the most memorable lightning talks we have had a business of software conference over the years. Katan, the curator of code at software developer axosoft. Scholarship grows from asu alums viral it was never a dress. It was never a dress campaign tries to shift perceptions. Jul 21, 2015 axosoft won international attention earlier this year when its marketing team created it was never a dress, a modified image of the womens restroom icon.
A mighty girl it was never a dress reads a poster by. It was never a dress, axosoft writes in their new campaign to empower women in technology. Packed with humor, thought provoking ideas and with a powerful message, tania katan inspired us to look at something from a different direction. Apr 30, 2015 axosoft, the scottsdale, arizona based makers of really great and extremely helpful software, creatively revealed the image at the inaugural girls in tech catalyst conference.
Instead of the dresswearing bathroomsign figure were used to, her sign features a woman in a superherostyle cape with the slogan, it was never a dress. Btob software company makes you rethink global symbol for. It was never a dress is a campaign created by us software company axosoft for the girls in tech catalyst conference held last week in arizona. Axosoft, a project management company for software development teams, developed a campaign that challenges the way people see women, starting with the ladies room sign. The software developer axosoft has introduced a new symbol for the ladies lavatory a woman wearing a cape it was never a dress the campaigns image went viral when it was launched at the girls in tech catalyst conference late april of this year.
It was never a dress will foster necessary conversations, vital voices, and images from around the world that honor all women. May 12, 2015 it was never a dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. Development teams can effortlessly manage their product backlogs, plan releases, and analyze their burndown velocity. We have storytelling events, everyday collaborations, open workstations, and band together with all of our crossfunctional goodness to add layers to everything that we do. Axosoft comes with a rich set of tools developers need to ensure that they create and deliver fully functional, bugfree software on schedule. Rather than seeing the woman wearing a dress, the campaign shows the woman wearing a long cape forever changing our view of this universal symbol.
Instead of a bulky frock, the people behind the campaign at software developer axosoft instead see the bathroom woman wearing pants and a. Axosoft won international attention earlier this year when its marketing team created it was never a dress, a modified image of the womens restroom icon. Just three months ago katan joined the scottsdalebased software company axosoft after working as. What do axosoft and phoenix comicon have in common. It was never a dress graphic goes bananas online women.
Recently, software developer axosoft released a new advertisement. We have a 75% workweek option for parents with 75% pay, but 100% of other benefits, and everyone is welcome to bring their wellbehaved dogs to the office with them. The symbol is a radical transformation of the female bathroom. May 02, 2015 activist and software developer tania katan and her team at axosoft have reinvented the way we look at womens bathroom signs, turning the dresswearing silhouette into a capewearing superhero. Scottsdale tech company axosoft hosted the firstever it was never a dress. Thats the idea of the new campaign called it was never a dress, which seeks to shift perceptions and assumptions about women, according to its website. It was never a dress reads a poster by arizonabased software company axosoft that turns the classic triangular female symbol into a representation of mighty women everywhere. It was never a dress is a campaign that will change. May 20, 2015 our culture at axosoft mimics this creative software development process and is part of the reason we were able to create the it was never a dress campaign. I love what i do and when you love what you do, you never work a day in your life. Software company axosoft wants to empower women with its campaign it was never a dress, which flips the image of a woman in a dress to a superhero figure. See the existing installed users section below for information about adding new users to your current axosoft installed account. The campaign aims to shift societal perceptions about women through storytelling, community building, innovation and creative disruptions. Instead of a tentshaped frock, the companys version of the symbol.
The current ceo, lawdan shojaee, has continued to cultivate a culture that reflects this creative software development process. Tania katan on it was never a dress, keeping things steam. May 02, 2015 the dress part of the woman in the graphic was colored in red to reveal that woman isnt wearing a mere dress a woman is wearing the cape of a superhero. It was never a dress is a campaign that will change the. The only thing that i can say is that in over 23 years ive never doubted my decision and that a career focused on continuous learning has developed me in ways that i never would have expected when i started on this journey.
Plan sprints easier with the axosoft release planner, visualize progress with card view, and release on time. May 02, 2015 axosoft, a software development company, has reimagined the woman in a triangle dress who marks bathrooms all over the world. Scrum, bug tracking, help desk and wiki software for dev teams. The it was never a dress campaign has been featured by news organizations around the world.
It was never a dress challenges preconceptions about women and invites people to to keep disrupting in order to change the worlds perception. It was never a dress graphic goes bananas online women in. Tania katan is axosofts curator of code, but dont get confused, tanias background is not software development. The axosoft and it was never a dress websites echo her sentiments on culture. At axosoft, we develop software that is used by the worlds most elite software engineers. When we see women differently we see the world differently. Ceo behind it was never a dress changing the world, one. Tania katan on it was never a dress, keeping things steamy. I am an aspiring software developer, looking to do my small part in changing the ratio. Instead of a bulky frock, the people behind the campaign at software developer axosoft instead see the bathroom woman wearing pants and a cape.
This lady, well, weve been looking at her the wrong way, tania katan, the curator of code for axosoft, said in a recent video. Therefore, instead of saying it was never a dress, the campaign. At the foundation of axosofts tool is the agile methodology that focuses on people. Axosoft is best known for its project management software, which. He created the foundation for what is today a powerful, agile project management software used by over 11,000 software development teams across the globe. The clever it was never a dress campaign image went viral when it was launched at the girls in tech catalyst conference late last month, and the people behind the innovative design say the aim is. Join axosoft, the company behind both these awesome products. Scholarship grows from asu alums viral it was never a. Please contact the friendly axosoft customer success team if you still need help. May 06, 2015 tania katans life has gotten a lot busier over the past few days. Our culture at axosoft mimics this creative software development process. Hamid shojaee founded axosoft in 2002 as a software project manager frustrated with the tools available.
Axosoft, an arizonabased software maker and it was released at the girls in tech catalyst conference. With axosoft, developers can create viable plans for development, plot the steps of the process, collaborate effectively and seamlessly, identify issues and resolve them on time prior to delivery. Turns out katan, the curator of code at software developer axosoft, launched her it was never a dress campaign in an effort to encourage more women into tech jobs, a usually male dominated domain. It was never a dress conference mixed capes, coding at.
The axosoft formerly ontime product is a proprietary project management and bug tracking system developed by axosoft, llc. When i came clean to someone about it, my confession wasnt heard past the fact that i was wearing a dress original wonder woman. Btob software company makes you rethink global symbol. It was never a dress conference mixed capes and coding in. We are looking for top talent to help us make axosoft an even better company.
While working remotely has never been a perk at axosoft, we do focus on offering worklife balance in other ways. For those newer faces, axosoft is an agile project management tool. Jira software is built for every member of your software team to plan, track, and release great software. Our culture at axosoft mimics this creative software development process and is part of the reason we were able to create the it was never a dress campaign. Its the symbol of the companys new it was never a dress initiative, which aims to honor women by challenging expectations and changing misconceptions. Project managers and developers are able to visually see each task, requirement, defect and incident in the system on individual filing cards through the scrum planning board. It was never a dress conference mixed capes, coding at scottsdales axosoft. It was never a dress campaign will change how you see. The it was never a dress campaign has been featured by news organizations around the world, including. Scrum software with project planning, help desk, and agile bug and incident tracking. It was never a dress campaign tries to shift perceptions on women it was never a dress campaign tries to shift perceptions on women.
The company launched their campaign at the girls in tech catalyst conference in phoenix aiming to shift perceptions of women in technology, politics, or any industry to more of a superhero. It was never a dress campaign rethinks marker on womens. Axosoft, a software development company, has reimagined the woman in a triangle dress who marks bathrooms all over the world. The system is available as hosted or onpremises software. Here youll find answers to faqs, documentation and tutorials. Just three months ago katan joined the scottsdalebased software company axosoft after. Axosoft, the scottsdale, arizona based makers of really great and extremely helpful software, creatively revealed the image at the inaugural girls in tech catalyst conference. Activist and software developer tania katan and her team at axosoft have reinvented the way we look at womens bathroom signs, turning the dresswearing silhouette into a capewearing superhero. Created by tania katan, a coding technology expert with computer software company axosoft, the message includes a symbol recreating the generic symbol we see on womens restrooms. It was never a dress campaign tries to shift perceptions of. Tania katans life has gotten a lot busier over the past few days. Some of my team at axosoft rocking our new it was never a dress shirts. The dress part of the woman in the graphic was colored in red to reveal that woman isnt wearing a mere dress a woman is wearing the cape of a superhero.
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